Enter the competition with your exceptional product, service, or concept, and compete for a chance to win a share of the ¥5 million RMB, equivalent to $728,000 USD fund.
How to Participate
Scan the QR code below to enter into the registration page, the invitation code:KE2023-2A32MJG will be filled automatically.
About DIA
Established in 2015, the Design Intelligence Award (DIA) is an international academic award for design and innovation in China. It is a platform for the evaluation, promotion and cooperation of contemporary innovative design and an innovative accelerator that turns ideas into realities for future development. DIA returns to the origin of design with human intelligence, advocates the core value of "Intelligence of Humanity, Wisdom of Life, Fusion of Tech & Art, Brain of Industry," and plays the role of bringing world-wide creativity to an intelligent future.
Theme
2023 DIA focuses on the theme of "Design Evolution." The evolutionary history of design is a history of human life, and design exists in continuous evolution. The evolution of design is the evolution of practice in appearance, but the qualitative change in practice is the evolution of values and design theory and practice. Design is constantly evolving in the interweaving of technology and concept; from hand-made in the handicraft age to industrial manufacturing in the industrial age, to manufacturing in the information age and intelligent manufacturing in the AI age, the way of design creation is constantly evolving. Design is evolving from meeting basic needs to creating new demands, from independent existence to integrated community. DIA hopes to take the past seven years as a window, and as DIA moves towards the eighth year, it will link global designers to explore "design evolution," and touch the new patterns of design ontology evolution together in the era of rapid social changes and the world of continuous evolution.
Awards setting
The Awards are granted to the winners in both the Product Group and Concept Group. Gold Award (2 winners, RMB 1,000,000/winner), Silver Award (8 winners, RMB 200,000/winner) and Bronze Award (10 winners, RMB 100,000/winner) are set for the Product Group; The Future Talents Award (2 winners, RMB 80,000/winner) and the Young Talents Award (8 winners, RMB 30,000/winner) are set for the Concept Group; In addition, the Honorable Mention Award will be granted to about 300 entries selected from the two groups (the actual number of award winners is subject to the appraisal results).
Product Group
**(20 awards, 4,600,000RMB) Concept Group (10 awards, 400,000RMB)**Gold Award ((2 winners, 1,000,000RMB/winner), Silver Award (8 winners, 200,000RMB/winner), Bronze Award (10 winners, 100,000RMB/winner)Future Talents Award (2 winners, 80,000RMB/winner), Young Talents Award (8 winners, 30,000RMB/winner)Honorable Mention Award (around 300 winners, and the actual number of award winners is subject to the appraisal results)
Participants
(1) Participants
Both the Product Group and Concept Group are open to original works from individuals, enterprises, universities/colleges and institutions.
(2) Entry requirement
The Product Group is for design of products that have been commercially available for less than 2 years, or unlaunched products for which prototypes or samples can be provided for the Second Evaluation and the Final Evaluation. It is open to all kinds of design works such as product, software, integrated service, etc.
The Concept Group is for design ideas from all industries and sectors. Cross-border innovations are encouraged and there are no limitations in forms. Entries should represent the future trend, and physical prototype or videos that explain the conceptual ideas in details are required for the Second Evaluation and the Final Evaluation this year.
The DIA Committee observes the right to adjust the group and category of entries.
Entry categories
The Product Group and the Concept Group fall in the same entry category.
The design works have the characteristics of inclusiveness and cross-domain. Entries of this category are mainly classified according to their core innovation points.
(1) Cultural Innovation
Recognizing and emphasizing culture as the internal driving force behind the idea, DIA looks at the contemporary revival of traditional culture, the design crafting of the idea, the value created both in culture IP and of green sustainable development. This category is open to products and services from the fields of souvenirs and gifts, stationery, packaging, fashion and clothing, tableware, furniture and lighting, social innovation, etc.
(2) Life Wisdom
Recognizing the way people live as a driving force behind the idea, DIA looks at the wisdom intelligence brings to daily life and intelligent approaches to everyday appliances and how they increase care for vulnerable groups in society. This category is open to products and services from the fields of electronic and digital devices, household appliances, kitchenware and bathroom products, elderly care products, mother and baby products, personal care products, pets supplies, toys and musical instruments, sports and leisure products, disaster prevention and protection products, new technologies and new materials, etc.
(3) Industrial Equipment
Recognizing production as a driving force for the idea, DIA looks at how equipment has been upgraded or transformed, how strategic new industries are emerging and how production systems are optimized for maximum efficiency. This category is open to products and services from the fields of transportation facilities, medical equipment, construction equipment, agriculture and forestry equipment, military equipment, office equipment, mechanical tools, robots, etc.
(4) Digital Economy
Recognizing data intelligence as the driving force behind the idea, DIA looks at the digital transformation and upgrading of industry. This category is open to digital products and services from the fields of smart city, smart mobility, smart business, smart medical care, smart education, smart community, smart culture and tourism, industrial IOT, artificial intelligence and block-chain applications, etc.
Registration
(1) How to register
DIA adopts the selection mechanism of direct application and expert nomination. Direct applications will be reviewed in the Preliminary Evaluation. Expert nominations, which have been approved by the DIA Committee, will directly enter the Second Evaluation. To ensure the impartiality, the experts who nominate the entries will not serve as the judges of their nominations. The same entry is not allowed to apply in both the Product Group and Concept Group.
Participants should register/login via the **DIA official website (www.en.di-award.org) **Scan the QR code below to enter into the registration page, the invitation code:KE2023-2A32MJG will be filled automatically.
(2) Registration period and fees
The registration system has been open from March 12, 2023 and will close on June 30, 2023(24:00, UTC+8). Late submissions cannot be accepted.
No registration fee is charged. The logistic fee, insurance premium, customs duties and other expenses incurred in sending entries should be borne by applicants.
** Evaluation**
(1) Evaluation process
There are three rounds of evaluation, namely, Preliminary Evaluation, Second Evaluation and Final Evaluation. In the Preliminary Evaluation, the images and text descriptions of participants' design works will be evaluated; in the Second Evaluation, the physical works and video introduction will be evaluated, and in the Final Evaluation, the participants are required to participate in the oral defense on site.
(2) Evaluation criteria
In the context of the intelligent manufacturing era, the unique "DIA Evaluation System" includes three layers of criteria: a) The fundamental layer emphasizes the "Principles of Design", covering evaluation factors such as functionality, aesthetics, technicality, user-experience and sustainability. b) The advanced layer emphasizes the "Direction of Design," covering evaluation factors such as contribution to humanity, industry and the future. c) The top layer emphasizes the "Impact of Design," covering evaluation factors such as social influence and exemplary role for the industry.
(3) Jury
DIA invites authoritative experts from all over the world to serve as judges. In order to highlight the cross-border integration of design and strengthen the comprehensiveness of evaluation, experts in other related fields, besides those in the design industry, other experts in fields such as science, technology, commerce and media are also invited to be DIA judges.
Winners' benefits
(1) Trophy and certificate
Each award winner will receive a trophy and a certificate. The winners whose works are displayed in the annual DIA Exhibition will receive a DIA Exhibition Certificate. The winners whose works are donated to the DIA Committee will receive a DIA Collection Certificate.
(2) Logo usage
All winners are entitled to lifetime free use of the DIA logo on their awarded works.
(3) Industry communication
All winners will be invited to participate in the DIA Award Ceremony and other series of activities, and to have face-to-face exchanges and cooperation with global representatives from various industries such as design, academia, media, and industry. Moreover, they will have the opportunity to be the speakers of "D·WILL" Lectures.
(4) Industrial support
DIA, together with professional industrial comprehensive service organizations and industry experts, sets up the Working Group of Industrial Transformation Service to provide industrial transformation services for DIA entries, including implementation of industrial transformation projects, investment and financing, entrepreneurship empowerment and guidance, product design improvement, marketing promotion, and sci-tech achievement transformation.
(5) Media promotion
DIA, together with more than one hundred of mainstream media organizations, has established a global promotion network covering a variety of industries and channels. Live streaming of DIA events, such as DIA Award Ceremony, will further enhance the social influence of excellent design.
(6) Exhibitions
All award-winning entries will participate in the annual exhibition and have the opportunity to be displayed in other domestic and overseas exhibitions.
**DIA Calendar **
**Event Date **Call for Entry March 12, 2023 (Sunday) - June 30, 2023 (Friday)
Preliminary Evaluation (including overseas divisions)July 7, 2023 (Friday) - July 23, 2023 (Sunday) Receipt of Shortlisted Entries -August 21, 2023 (Monday)- September 1, 2023 (Friday)Second Evaluation -September 8, 2023 (Friday) - September 10, 2023 (Sunday)-DIA Exhibition September-October, 2023, Final Evaluation and DIA Awards Ceremony November, 2023
